Following a statement from Barack Obama that Finland had perhaps the most Metal bands per capita, the team at the Ministry for Foreign Affairs of Finland set out to identify which city was the true Capital of Metal. The values of the Metal community of inclusivity and togetherness resonated with the Finnish nation brand as well and mirrored the aspects of Finnish society that they wanted to showcase. Metal music is more than a subculture in Finland. But how can you go above and beyond that? Here are some of our favourite outside-the-box approaches to collaboration to inspire your next partnership!Ĭollaboration through competition: Finland’s Capital of Metal We talk a lot about internal collaboration between destination marketing organisations and economic development organisations in order to tell a more holistic story about your place.